Game thinking from Adam Clare

Category: BusinessPage 35 of 44

Bioware’s Galactic Gamble

Star Wars: The Old Republic is Bioware’s foray into the world of MMORPGs and it’s looking like their $200 million gamble will pay off. I never got into World Of Warcraft and I must admit that my enthusiasm for Star Wards is at an all-time low but I want to play this game!

The LA Times has a great short article on the game:

It may be the largest entertainment production in history. More than 800 people on four continents have spent six years and nearly $200 million creating it. The story runs 1,600 hours, with hundreds of additional hours still being written. Nearly 1,000 actors have recorded dialogue for 4,000 characters in three languages.

The narrative is so huge that writers created a 1,000-page “bible” to keep the details straight, and the director recently asked a colleague not to spoil moments he hadn’t yet seen.

More on the Future of Gaming from PSFK

Here’s a nicely put together look into the future of gaming, they look at why games exist in their current form and how the evolving use of mechanics in games impact us.

PSFK Future of Gaming Report [Preview]

View more presentations from PSFK

From PSFK on the Future of Gaming:

PSFK’s Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.

We recognize that there is a tremendous amount of research and study taking place around gaming, and this report reflects our contribution to that conversation. The report provides a current snapshot into the innovative ways that games are being used within the broader marketplace, examine their expanding role in effecting change on an individual and societal level, and highlight the new technologies that are making these experiences possible.

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