Category: BusinessPage 7 of 44

Presentations from GDC 2014 have started to be put online at the GDC Vault. The first ones I came across were related to free to play (F2P) games which is sort of fitting since I recently posted about F2P “whales”.

Here’s a roundup from the GDC Vault on F2P strategies:

• Monetization Lessons From Asian F2P Games
  • This presentation provides exactly what the title suggests. The importance of chase item balancing is integral to success.
• Acquisition for F2P Games on the Web
  • If your F2P game is playable in a web browser how do you even get players? This presentations answers that question. The most important thing is a low-resistance and well designed user experience for getting people to sign up.
• Balancing Monetization to Succeed in the F2P MMO Space
  • Treat what you’re providing more as a service than as a product. Don’t go straight for the cash. From GDC Europe 2013
• 5 Key Best Practices in Free-to-Play Gaming
  • Pictured above, this presentation focused on engaging players. From GDC Europe 2013