Game thinking from Adam Clare

Tag: GooglePage 3 of 4

Leaders of Hyperreal Civilizations

Hyperreality is the inability to decipher which is real and fake in the real world. The concept comes from Jean Baudrillard and he sees consumerism hampering our ability as a culture to see the real. I accidentally found one the best examples of hyperreality when I Googled the other day for Mansa Musa.

For some context, when you search a famous person on Google the site will pull in an image of that person like so:
Ada Lovelace

Pretty nice feature right? Look at the image below of the search results for Mansa Musa:
Mansa Musa

You see that? Where Google usually puts an image of the person in question they have parsed the web and found that the best image to use is from the game Civilization IV!

I wondered if the other leaders from Civ IV and the newer Civ V (leaders) suffered from the same fate, and below are other leaders that get the hyperreal treatment:

Pachacuti (Incan):
Screen Shot 2013-01-12 at 12.17.24 PM

Huayna Capac (also Incan):
huayna capac

Gilgamesh:
Gilgamesh

Hammurabi (Babylon) gets a Civ 4 screenshot only in the thumbnail of his pictures:
Hammurabi

All the other leaders are too popular or too well documented to have Google deem a screenshot from a video game is the best image. If I’ve missed any leaders please let me know!

Google on the Modern Gamer

Google has released a white paper on the state of the modern gamer and key things to note. Unsurprisingly, they note that searches for big titles have increased over the years and the number of searches is an OK predictor of sales.

Our research uncovers the following key trends:

  • More engagement: searches per gamer increased 20% year over year.
  • More research: 4 in 10 searches occur before a game releases.
  • More mobile: 1 in 10 searches happen on mobile devices.
  • More sales: 84% of game sales can be predicted by search clicks.

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